SureFeed Microchip Pet Feeder Connect – Requires Hub (Sold Separately)

Price: $228.00 - $194.86
(as of Oct 22, 2026 00:50:32 UTC – Details)

The surefeed microchip pet feeder connect lets you keep track of your pet’s feeding habits and enables you to serve accurate portions every time you fill their bowl. The feeder connects to the Sure Petcare app via the hub (sold separately). you set the portion size within the app and then when you fill your pet’s bowl, LEDs guide you to the correct portion weight within 1 g of accuracy. Use the app to view when your pet was last fed to prevent double-feeding in busy households and view your pet’s feeding habits over time. Notifications inform you how much your pet eats at each visit to the bowl, whether they have eaten wet or dry food (when using the two half bowls) and when the bowl is topped up. The microchip pet feeder connect only opens for a registered pet’s veterinary implanted microchip or RFID collar Tag to prevent pets stealing each others’ Food. One collar Tag is supplied with the product. It requires four C cell batteries which last around six months with normal use. Batteries are not included. Set Contains: 1 x SureFeed Microchip Pet Feeder Connect 1 x grey single bowl 2 x grey half bowls 1 x grey mat 1 x user manual 1 x RFID collar tag
Product Dimensions ‏ : ‎ 13.8 x 10.6 x 10.2 inches; 3.22 pounds
Item model number ‏ : ‎ 394540
Batteries ‏ : ‎ 4 C batteries required.
Date First Available ‏ : ‎ June 5, 2019
Manufacturer ‏ : ‎ Sureflap Ltd
ASIN ‏ : ‎ B07RHZHHGN
Best Sellers Rank: #4,790 in Pet Supplies (See Top 100 in Pet Supplies) #10 in Dog Automatic Feeders
Customer Reviews: 4.1 4.1 out of 5 stars (970) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Connects to the Sure Petcare app (REQUIRES HUB, HUB SOLD SEPARATELY)
The Feeder connects to the Sure Petcare app via the hub (sold separately). you set the portion size within the app and then when you fill your pet’s bowl, LEDs guide you to the correct portion weight within 1 g of accuracy.
Accurately weigh your pet’s food using the integrated scales. Notice changes in your pet’s feeding which could indicate illness.
GREAT FOR PETS ON PRESCRIPTION DIETS: Holds 13.5 fl. oz, wet or dry pet food. The lid closes to form a seal with the neoprene lip, helping to retain moisture and to keep food fresh.
Microchip operated – stops pets stealing each others’ food (Uses pet’s ID microchip or RFID Collar tag available from Sure Petcare)
The HUB IS REQUIRED to use the added features, such as portion amounts, to push the data from the Feeder to your Smartphone.
The Hub is required to connect to the app.
Customers find the pet feeder works well for their cats and is easy to set up and use. However, the product receives mixed feedback regarding pet control, with one customer noting it works well for cats with different eating habits, while others report issues with other cats accessing the food. Moreover, the lid operation and connectivity are problematic, with customers reporting the door won’t close and no capability to connect to the hub. Additionally, the battery life is short, lasting only a month, and customers consider the product expensive.

Prices and availability are accurate as of October 22, 2026. Products may have different prices on Amazon.